![]() ![]() #Clockmaker podcast serial#This thesis will analyse the ways that Serial and three other American podcasts create a new model of trust and authority, drawing on a range of literary and journalistic traditions to create a new genre I call the investigative podcast. Yet, despite the popularity and impact of podcasting, the relationship between voice, authenticity and authority in the medium remains understudied. It is emblematic, therefore, of the relationship of trust that Serial and podcasts like it establish with their audiences, and which, as works of non-fiction, they rely on to be able to speak with authority. In this video, Glass’s persona and the qualities of his voice seem to encompass not just that of a journalist and radio host, but also a teacher and a friend. #Clockmaker podcast how to#“We’ve come to learn that many of you do not know how to get a podcast,” states Glass while an onscreen caption adds, “especially you older people” (Lind 00:16-00:20). In the run up to Serial’s release, This American Life produced a promotional video titled “How to Listen to a Podcast with Ira and Mary”, in which TAL host Ira Glass and an octogenarian friend demonstrate exactly how to download, stream, and subscribe to Serial’s feed. Serial itself also played an important role introducing podcasting to a vast audience who may otherwise have remained intimidated or reluctant to try the new format. Described as a “revolutionary new program of investigative journalism”, Serial received a Peabody Award in 2015 and eventually reached a listenership of 170 million (McCracken “Introduction” 1). ![]() True crime had long been popular in other media including film and television, but the newly popular podcast apps brought it to the forefront of popular consciousness, and it is clear that “Serial would have never been Serial without the introduction of the podcast app” (Nuzum 247). ![]() Secondly, long-running radio show This American Life released a spinoff podcast, Serial, which reached a level of popularity unprecedented in podcasting with its reinvestigation of a real-life murder mystery. Nuzum claims that Apple’s podcast app turned what had previously been a “clubby and isolated” medium exclusively for the technology-savvy into something easily and conveniently accessible to even the most “app-averse, effort-averse, and complexity-averse” listeners (248). Firstly, Apple’s iOS 8 placed a standalone podcast app on millions of users’ home screens. Commentators have attributed podcasting’s rapid rise in popularity to a confluence of technology and storytelling, originating with two developments in 2014. In 2019, 62 million Americans listened to podcasts regularly, more than triple the number who did so in 2013 (Adgate). In recent years, audio podcasting has become a massively popular medium for long form, non- fiction storytelling. ![]()
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